Brand Management and Hotel Loyalty programs Assignment

Brand Management and Hotel Loyalty programs - Assignment Example Additionally, loyal clients present business partnership activities such as spreading positive comments through word of mouth to their business partners and relatives. Loyalty programs are a combined structure of marketing processes and techniques that have a fundamental objective of making clients be more loyal to the brand. Brand loyalty through customer retention techniques is a strategic drive for all business executives in the world. Loyalty programs are vital components for encouraging client retention in numerous sectors, including hospitality and airline industries (Xie & Chen, 2014). Loyalty clients are said to have better customer maintenance rates, commit a bigger portion of their group expenditures to the organization and are more likely to recommend other individuals to become customers to the business enterprise. There are numerous gains to an effectual customer loyalty program besides added reliability, lesser price sensitivity, and stouter regard and attitudes in the direction of retailers and the brand. Some of these benefits include having access to vital statistics on customers and client trends, added consistent sales, larger capacities to spot unique customer sections and enhanced success in executing merchandise recalls. The Loyalty notion is a pledge to procure repeatedly a preferred good or service recurrently in the future. Even though some aspects external to the brand determine a customers choice, brand loyalty is experienced and practiced in the hospitality sector (So, King, Sparks & Wang, 2013). As the hospitality industry transforms from a traditional and controlled sector into a global sector, technological advancements have become important especially to consumers. Resorts, for instance, organize the Internet services to offers clients websites in different languages, online customer assistance, and online reservations. Loyalty programs give assistance in