Brand Management and Hotel Loyalty programs Assignment

Brand Management and Hotel Loyalty programs - Assignment Example Additionally, loyal clients present business partnership activities such as spreading positive comments through word of mouth to their business partners and relatives. Loyalty programs are a combined structure of marketing processes and techniques that have a fundamental objective of making clients be more loyal to the brand. Brand loyalty through customer retention techniques is a strategic drive for all business executives in the world. Loyalty programs are vital components for encouraging client retention in numerous sectors, including hospitality and airline industries (Xie & Chen, 2014). Loyalty clients are said to have better customer maintenance rates, commit a bigger portion of their group expenditures to the organization and are more likely to recommend other individuals to become customers to the business enterprise. There are numerous gains to an effectual customer loyalty program besides added reliability, lesser price sensitivity, and stouter regard and attitudes in the direction of retailers and the brand. Some of these benefits include having access to vital statistics on customers and client trends, added consistent sales, larger capacities to spot unique customer sections and enhanced success in executing merchandise recalls. The Loyalty notion is a pledge to procure repeatedly a preferred good or service recurrently in the future. Even though some aspects external to the brand determine a customers choice, brand loyalty is experienced and practiced in the hospitality sector (So, King, Sparks & Wang, 2013). As the hospitality industry transforms from a traditional and controlled sector into a global sector, technological advancements have become important especially to consumers. Resorts, for instance, organize the Internet services to offers clients websites in different languages, online customer assistance, and online reservations. Loyalty programs give assistance in

How does the electronic medium require different tactics for effective Essay

How does the electronic medium require different tactics for effective marketing communications - Essay Example Electronic marketing establishes new avenues for junior businesses favouring them since only a modest budgeting is required to ensure that access to possible customers is made easier. Compared to any other form of marketing, e-marketing has a wider scope, enabling the marketers to interact with consumers in extensive range of manner. (Phelps et al., 2004) E-marketing offers an opportunity to provide quality and adequate information on a variety of services and products of a company or a business enterprise. Besides offering product and service information e-marketing elaborates on management, public relations, sales and customer care. Furthermore, e-marketing facilities exchange of information directly between customers and companies. This can be seen as two way communication system that enhances quality improvement through customer feedback and evaluation. E-marketing has an impressive degree of immediacy, it takes only a few minutes to express interest of purchase through simple step of clicking button to make an order or book a ticket. In other words electronic marketing is in operation all day the whole week and throughout year. There is little time difference between posting information about a product and consumers expressing interest of purchase (Phelps et al., 2004). Electronic marketing has proven to be effective and a good marketing strategy since many people has access to internet today than before. Electronic medium requires a number of tactics to enhance effective marketing communication (Martin, 2010). In order to realize the goal of electronic marketing which is having access to a larger number of customers in the shortest time possible as well as initiating difficult free business transactions, there are several tactics of marketing employed. Search engine marketing is one of the most frequently used electronic marketing. These search engines include

School Safety Paper [w4r] Essay Example | Topics and Well Written Essays - 1000 words

School Safety Paper [w4r] - Essay Example But, unfortunately a student injured recently as one of the window panes slipped over him. The boy had severe internal injuries due to which he lost speech and left hand. All those students who were present around him during the incident were in great shock. The boy was and studying in the eighth standard. He was the only child to his parents. The parents were in utter grief when a group of students went to see him in the hospital. Everyone in the school had many sleepless nights and is panic stricken to go near the new department. It took almost half a year the boy to recover his health but question arises who is to be blamed for the situation? Who will get back his lost speech and hand? Is it the school authority? Or the negligent builder? The principal had put a committee headed by three staff members to look into the matter more seriously. They have presented a final report saying that the builder had used a cheap quality window panes and cement in the construction. The school secretary lodged a case in the court of law against the builder and supervisor for their negligence and teaching. They were convicted with a penalty of $5000 each and reconstruction of the building all over again. But, still who will get back the happy days of innocent boy. The principal decided to help the boy financially towards his further studies in the school of disabled. But, the student was unhappy with this decision. The student wanted to continue in our school as he was confidant in continuing further as usual. Fortunately h e is left with good eye sight, understanding capability and more over his right hand to write and legs to move around. He was one of the brilliant students of our school and everyone was sure that he excels in his academics same as he did before. But, he was still detained due to which he was psychologically upset. He started cursing his fate and helplessness. He

Apples pies as a totem food and its impact on American Health Annotated Bibliography

Apples pies as a totem food and its impact on American Health - Annotated Bibliography Example The book is useful to a variety of people including travelers, chefs, and anyone willing to use the recipes at home. The Thorndike press published the book in 2007. It has one hundred and ninety two pages. John T Edge is qualified to provide information on this article because he holds a masters degree in southern studies from university of Mississippi. He is also the director of southern food ways alliance and a contributing editor at gourmet. The source provides information about how apple pie has affected health in Americans because it begins from the history of apple pie and its impact generally on the regional and ethnical America. The source however is limited because it more leaned towards the southerners and the information is short, and not given in details. The next source is Food Fight: The inside story of the food industry, America’s obesity crisis, and what we can do about it. Kelly Brownell and Katherine Battle Horgen wrote this book. The book discusses the reasons why obesity especially in children is on the rise. It also discusses the eating habits of American children, and how they lead to obesity. It further gives suggestions on what people should do to reduce obesity in children. McGraw-hill professional publishers published the source in 2004. The book has three hundred and fifty six pages with different sub topics that discuss food habit, nutrition and its impact. Kelly Brownell is qualified to give information on this topic because he has a PhD in nutrition and weight disorders. He is also a director of the Yale center for eating and weight disorders. Katherine Battle Horgan is also a professor in the same field and co-worker at the Yale center for eating and weight disorders. The article can be used to address the eating habits of American children. Their consumption of too much fast foods including apple pies and how these fast foods lead to obesity. It also gives solutions on how to stop consumption of fast food to

Creating a Climate for Innovation Case Study Example | Topics and Well Written Essays - 1500 words

Creating a Climate for Innovation - Case Study Example These theories are; organizational integration from the stream of organizational design, the knowledge creating organization from the stream of collective cognition and learning, and a hybrid theory of team climate for innovation. All these theories concur that innovations in organizations occurs where collaborative work, common understanding of vision and norms, and shared learning among proximal groups are necessary conditions. The organizational theory relates the competitive advantage of the business enterprise to its structural strategy while the knowledge creating organizational theory involves activities of knowledge creation and discovery that takes place in the social context, where knowledge transfers require social interactions. Finally, the hybrid theory incorporates the concepts of both the organizational integration theory and the knowledge creating organizational theory. This theory assumes that innovation occurs within proximal work groups if particular conditions tha t are sufficient for their collective learning and shared understanding and coordinated performance occur. These theories fall short in describing all aspects which may influence an organizations ability to prosper in the future In order for the analysis of the innovation phenomenon in organizations to be made, a conceptual method was derived. The model was to be used in developing various hypotheses that would be verified through survey and other research methods. The three innovation theories were used to derive three constructs which would in turn lead to distinguished business performance. The three constructs are: â€Å"Leadership for Innovation† (LFI), â€Å"Organizational Culture for Innovation† (OCI), and â€Å"Team Climate for Innovation† (TCI). Although these same constructs were identified in the previous work of Panuwatwanich (2008). However, this constructs risk exposing the organization into losses because of their reliance on surveys. In event of a wrong survey, the implementation of construct methods may severely harm the organization. The factor analytic model was also used when the variables of theoretical interest cannot be easily identified in the organization, hence observable variables are used. The factor analysis uses two statistical approaches in the analysis, that is, exploratory factor analysis and confirmatory factor analysis. The exploratory approach focuses on grouping related variables together while the confirmatory approach focuses on analyzing data for inferential purposes and hypothetical testing. Though important, the factor analysis method is sometimes ineffective in the analysis of data which has no correlation. Finally, the preliminary findings also showed that, the climate of innovation in the UAE organizations is moderately strong, although it requires more practical support in terms of providing more resources for the skill base to further develop their skills and seek better ways of developing cre ative solutions. Another finding is that construction firms performed slightly better than non-construction firms in demonstrating an innovation-conducive atmosphere. This showed that the statistical methods used were accurate and reliable. Critical analysis of the conceptual model for innovation In order for a good climate for innovation to be created in a business environment, three main theories should be put into consideration. The theories include; the organizational integration theory from the broad stream of

Imperial Russian Middle Class Essay Example for Free

Imperial Russian Middle Class Essay Before the late 1900s Russia was primarily an agrarian country with a government in the hands of the Tsarist regime however with the advent of the Industrial revolution in Russia changes happened within Russian society resulting in the creation of an Urban middle class. The result of the industrial revolution was that Russia underwent a rapid industrialization and urbanization wherein peasants moved migrated towards the the numerous cities most notably Petrograd (present day St.  Petersburg) due to the opportunity for higher wages that was present there. This sudden rapid industrialization can be attributed to the growth of the capital controlling middle class which encouraged the creation of numerous factories and complexes to feed the growing hunger of the Russian economy for industrially made goods. The end result of this was that the traditional agrarian economy of Russia ands its previous class system was replaced by a growing and popular capitalist system. Impact of the Russian Middle Class on Society. Political Impact During the mid 1800s the growing Russian middle class received a boost from the political reforms enacted at the time resulting in new forums for civic duty and activity for its members. The result was in 1864 an independent judiciary and numerous local assemblies were created as well as numerous city administrations and city councils during the 1870s which resulted in greater control of the middle class over numerous aspects of city governance and operations. Societal Impact The rapid expansion of Russias industrial sector due to its middle class resulted in a societal shift from its previous agrarian culture to an industrial one. The result of course was a migration of peasants to the numerous newly industrialized cities which provided them with a more ample wage than what they were used to as farmed. One unique aspect of this though was that a lot of these workers still continued to keep ties with their families back home in the farming communities that they had come from and at times returned back to their communities for a while only to go back to the cities a few days later. Such actions can be compared to todays overseas workers who work in other countries, keep touch with their family and friends back home and go back and forth between the countries where they worked and countries they came from. It can be said that the industrial revolution in Russia was the reason for the creation of a new culture of distance workers something unheard of at time since most peasants preferred to stay near their homes. Architectural, Economic and Health Impact  It was through the new lifestyles for the peasantry created by the Russian Middle class that a new city centered culture was created wherein to house all these new workers numerous new buildings were created near the factories where the workers could stay in order to be near the place they worked. Unfortunately due to the high prices of dwellings at the time most occupants stay in rooms which they had to share with 4 to 5 other people and the resulting overpopulation in some areas caused the disease to spread rapidly over what was a new class in society, the urban working poor. It wasnt all bad though it was due to the work in the factories that workers were able to buy products within the city that they normally wouldnt have been able to obtain back in their farming communities resulting in a brisk local economy. Conclusion Although the power of the Russian middle class was curtailed by the state in the form of unreasonable qualifications when it came to holding political positions, it was through the Middle class that status of a lot of Russias peasantry was able to improve and Russia was able to enter a new age of industry.

Eschatology In The Pentecostal Church

Eschatology In The Pentecostal Church The doctrine of eschatology like other Christian doctrines is usually understood in various ways by various scholars because of its various implications. Some scholars consider it as a matter of historical phenomenon of Christs own days of humanity. While others suggest it as a fulfilment of prophecies of Jewish messianic Lordship of the Son of Man as was prophesised by Old Testament prophets .Most of them opine it as a matter related to end days of this age. But I am to focus on the returning of Jesus Christs in the light of Christs own teaching and the implications of his teachings for the doctrine of eschatology in the Pentecostal church. These implications may be: 1:- Undetermined time of his return. 2:- Signs of his return. 3:- Coming of Son of Man on clouds OR rapture. 4:- A thousand years reign of Christ with his saints. 5:- Persecution and tribulations of the believers 6:- Battle between Jesus army and devils army. 7:- Final judgment of all the nations and tribes of the world. DEFINITION OF PAROUSIA:- Doctrine of eschatology is often substituted with word Parousia. The word Parousia can be defined as: The expected return or the second coming of Jesus Christ in which he will announce the last days and the final judgment by God of humanity. DEFFERNT VIEWS OF SCHOLARS REGARDING THE RETURN OF CHRIST:- It is noticeable that some scholars consider the second coming of Christ as an interim phenomenon between Christs death, resurrection and his second coming. But according to Rudolf Boltzmanns view point, in Jesus mind there was to be no interval between his death and his second coming. He further argued that Jesus eschatology is essential to grasp the right knowledge of his life. Albert Schweitzer like Rudolf emphasised that it was supposed by Christ during his own life. He insisted: This is also true with respect to his view that, in Jesus mind, his death and the parousia of the Son of Man were simultaneous. Similarly, C.H.Dodd opposed the idea of interim between Christs death, resurrection and second coming on the clouds. Moreover He highlighted that it is evident from the Acts and Pauline letters that kingdom of God is already very much in power. He reiterated that it is clear from Christs own teachings that his kingdom is already with them. He said: Jesus brought the kingdom and was the kingdom; the whole complex of events comprising Jesus ministry, teaching, death, and resurrection themselves constitute the coming of the kingdom. The comprehensive picture of eschatology is clearly visible in the synoptic gospels in Mathew: 24, Mark: 13 and Luke: 21. Synoptic Gospels presents Jesus as the Son of Man who will return soon to take the believers and judge the world as is also written in (1thess 4:16-17).But these passages of gospels have been wrongly interpreted as is usually said that these passages of gospels describe those events that had occurred in Jesus own life. But the reference to some standing here who will not taste death before they see the Son of Man coming in his kingdom (Mathew10:28) must not be understood as related to the coming of Christ rather this passage clarify the time span of forty years between the time of Jesus and the destruction of Jerusalem and temple. Furthermore Mathew 10:23 cannot be considered as concerning the final returning of Jesus Christ; the indications to the second coming of the Son of Man and the final judgment of the world are always emphasized and re-emphasized with the note of delay. This note of delay is again and again highlighted in the parables of my master is delayed, the bridegroom was delayed. According to some scholars, although the signs of Jesus second coming have even already come true in his resurrection, yet his resurrection cannot be taken for his second coming. As a great theologian as well a reformer asserted that Christ will come again. Calvin affirmed that Christ would come again, and the renovation of the world had, in a manner already begun, in Christs glorified humanity. Second coming of Christ like his first coming was prophesied by the Old Testament prophets, especially by Daniel and Isaiah. Daniel prophesized: In my vision at night I looked, and there before me was one like son of man, coming with clouds of heaven. He approached the Ancient of Days and was led into his presence.(Daniel 7:13)The second coming of Jesus as a an event of future is also evident from the signs of his second coming. UNDETERMINED TIME OF SECOND COMING OF CHRIST:- Time of second coming of Jesus is unknown to Humanity because Jesus did not mention exactly when he would return to take his people. It is only known to God the Father because of his unlimited knowledge, sovereignty and omnipotence. Jesus said: No one knows about the day or hour ,not even the angels in the heaven , nor the Son but only the Father.(Math.24:36) Suddenness of Christs return is explained in the synoptic gospels in line with the days of Noah , an unexpected time when people were doing normal activities of life like now-a-days. SIGNS OF CHRIST S SECOND COMING:- Many religio-political , socio-economic and natural signs can be taken into account as for as second coming of Christ is concerned. The prophecy of future catastrophes like famines, earthquakes, pestilences, rising of one nation against another nation, kingdom against another kingdom, economic depressions, particularly the destruction of the Holy city of Jerusalem is stressed upon in the synoptic gospels. Pentecostal churches attach much importance to these signs as the eschatological signs of end days. It is evident from the daily happenings of the world: natural disasters in one part or another part of the world. Economic depression and recession throughout the world is another major factor which is significant to the second coming of Christ. Famines are visible in the world today. In the world Press Report, Michael Ignatieff wrote: Famine has come to Africa. Again, twenty-six million people are at risk in Sudan, Ethiopia, Somalia, Malawi, Angola, and Mozambique. In all these place s .civil war conspires with drought in wiping out the human race. World religions and human values are preferred to Christian and spiritual values because false prophets and false Christ, as was prophesized by Christ, are dominant in this world. Nations and kingdoms are seen at daggers drawn in todays world as western nations are fighting against Eastern nations to establish peace in the world. Nuclear race has started which may lead to third world war. Rapture is also considered essential in the Pentecostal church as being a sign of Jesus coming. Rapture is the term commonly used to designate the catching up of Christians at the second coming. SECOND COMING OF CHRIST AND ITS PENTECOSTAL IMPLICATIONS:- Firstly, Living believers will be taken up by Christ to receive him. Secondly, the Devil will be trapped for a thousand years and those who died in Christ will be raised to rule over the world with Christ for a thousand years. It is very significant here that some Premillenials are not agreed with the Pentecostals along with Seventh Day Adventists as well as Millenarians on the issue of a thousand years reign of Christ. Thirdly, Satan will be released after a thousand years rule of Christ and he will rebel against the dominion of Christ to deceive the nations and persuade them to war against God. When the thousand years are completed, Satan will be released. Persecution of the church must be occurred and borne by the believers before the consummation of the world. The tribulations will be a time of unparalleled horror for all those left behind to live through the final seven years of this age. But Satans rebellion will be destroyed and the dead will be raised to face the final judgment of God, established through Christ who will defeat the Devil along with his armies. Finally, there will be final judgment in which Christ will separate believers from the non-believers as sheep from the goats. Those who had been martyred for His name will be privileged to share the throne with Christ. They will rule over the other nations and God will rule over them forever. Every individual from all the nations is to be judged by God in accordance with their treatment with His disciples as well as their works. As Gray notes: the main point of the parables about his kingdom is the acceptance or the rejection of the Christian faith.Saints will also get a varied degree reward in return of their service for God and His kingdom. CONCLUSION:- It can be said that although the claims of some scholars as well as sings regarding the second coming of Christ has provisionally been proved during and after the life of Christ, yet stances taken by giants of theology cannot be ignored that second coming of Jesus is a phenomenon of future which is evident from its various eschatological implications. Signs of return of Christ which occur at present days are leading this world to its consummation as well as to the restoration of the original orders of the earth and heaven which are called new earth and new heaven.